The first stage of this re-brand process is too choose a typeface to work with, or several to develop from. I want to use a sans-serif font, because the majority of my work is type based. Most of the final resolutions from identities to advertising, i tend to use sans-serif fonts.
Below are several fonts which maybe used in my final resolution. I had chosen a range, which are all different in their own way. I would prefer to work with a heavier font, however it depends what works and what doesn't when it comes to development and initial ideas.
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