Re-brand (Jam & Toast) Final

So here it is - the final logo and business card. And I must admit - im over the moon with the final resolution. I feel this reflects my style of design well and that it is different from other business cards because of its laser cut finish.
Things to think about now? The finish the card will have when its printed. I really want to start playing with embossing work along with foiling and spot varnish. Although i feel the only process out of these that would work is embossing the type.

Re-brand (Jam & Toast) 4

Something to think about - Although earlier I said that I wanted my business card to be a different scale to standard cards, my final series is going to be standard format. Below is an example of what I may later produce when I have more time avaliable to get the layouts correct for printing.



Below I have experimented with the final selection of colours I felt comfortable using. Each colour I chose I produced a design which was solid colour and another which was spot colour.

I feel all the colours work well and that maybe a variation of colours would be okay to be handed out to potential clients. For the time being however I feel the solid black cards work the best with the small detail of Red in my name.

Business card research

As my Jam & Toast business card starts to take shape I thought it would be best to look at some existing unique cards to find some sort of inspiration. Im a ig fan of laser cutting and would like to incorprate this technique to my work - even my own identity. The exampls below show what can be done - simple and complicated yet both giving a very unique and eye-catching finish.




I feel that being clever with the design and its finish is essential. Above is my favorite example of work I found. I really do think its brilliant and so well finished.

Re-brand (Jam & Toast) 3

After sitting down and sketching up a few different ideas I was almost certain on the typeface i wanted to use - Helvetica. However because helvetica is so common in design (which is not a bad thing at all) I decided to try and find one similar but with more presence. After searching a fair few font websites I finally found the one you see below 'Coolvetica' ... I know, it couldn't be anymore similar.

So once that was downloaded I went on to play around with the type and scale. In the back of my mind I always had the idea that this design would represent me as a designer on a business card. It was time to experiment with the layout of the type.


The selection above gives an idea on the direction in which my experimentation took me. However the design at the very bottom is the chosen layout which I will take forward to play with colour, scale and finally putting the design onto a business card.

Re-brand (Jam & Toast) 2

In my previous post I was saying how I felt the design looked a bit flat. I wanted to put it onto a busniess card to see how I could make it work with a different layout - however I found that I couldn't. I didn't feel comfortable with this design and once again felt it didn't represent me as a designer at all. Least I can say I tried.

Re-brand (Jam & Toast)

I finally brought my head around to re-branding myself as Jam & Toast - and I'm so happy I did. I feel I will be able to be more inventive and experimental with this name than I could be with any of my other ideas. Below are the initial stages of the design process for Jam & Toast design. Because I have a growing passion for typography I decided this would be the best oppurtunity to show what I can do which is simple yet affective. I also want to play with the layout so that my final resolution can work with my business cards.

Belows examples are the initail design stages of Jam & Toast - at the time I was pleased with the progress I was making, however I felt the design was a bit flat and did not communicate my skills properly. But looking back it was a good process to try out different typefaces before I made my final decision.


As I said above - I feel these designs were too flat and would not compliment or give an impression of the work I can produce. Back to the drawing board.

Re-brand (Mr Designmann)

So after the disaster that was Mr ReDesign I decided to use the same principle only relate it more directly to where I'm from and the location of where I may take my work too. A lot of people would think that I have been an idiot and spelt 'Man' wrong - however 'Mann' is a manx God and the double 'n' is very commonly seen on the Isle of Man.
I wanted something more organic and playful from the existing Wetpaint logo - I wanted to play with vibrant colours and space.
We were asked to produce a business card for one of our group tutorials so this seemed as good a time as any to re-brand myself while producing the design to work on a business card.
I have always wanted my business card to be different in terms of shape, scale and layout - and i feel this design is halfway there.
Once again however I am not overly impressed with Mr Designmann and feel that it does not compliment the work I can and like to produce. This was a good design process - and I will be taking with me the knowledge of business card scale, layout and the colour pallet.